How Candor turned LinkedIn into an inbound engine with Untold

"Untold helped me scale my voice without losing it. Now I don’t have to think about LinkedIn — my content works for me behind the scenes." – Kelsey Bishop

Challenge

We were introduced to Kelsey by one of her investors last year. As the solo founder of a venture-backed startup, Kelsey was deep in the weeds of building Candor. She had raised a seed round, was hiring new team members, and zeroing in on finding PMF.

Kelsey had sharp, strong takes on all things recruiting: candidate experience, culture-fit, and how most founders mess up early hiring. But she had limited bandwidth to turn those ideas into content that could attract more customers.

At the same time, she knew that how she showed up publicly would shape how people saw Candor. LinkedIn was the obvious platform — but she didn’t want to post for the sake of it, or come across as just another founder trying to build a personal brand.

She needed:

• A consistent voice that sounded like her, not a copywriter
• Posts that felt human, thoughtful and strategic
• A content process that ran like a machine with minimal lift from her

The goal was clear: make her content a lever for credibility, visibility, and inbound — without burning her out.

Solution

We built a content engine around Kelsey’s voice and made it run on autopilot

Untold launched a lightweight LinkedIn process designed to scale her voice and Candor’s vision without losing authenticity. Here’s what the system includes:

• 2x/month interviews to pull original content from Kelsey
• Weekly post drafts, tailored to current events and Candor’s roadmap and customers
• Video clips and visuals to increase engagement
• Direct Slack access for real-time editing, scheduling, and idea iteration
• Post-by-post analytics tracking to understand what’s working

When Candor pivoted from employee engagement to recruiting, we pivoted too -shifting the content strategy toward founder hiring pain points. The result was content that felt timely, relevant, and sticky to her new ICP.

Results

Kelsey’s profile has became a source of compounding leads and credibility since partnering with Untold. So far:

• She received 7 inbound leads, 2 of which converted into customers
• Her audience grew from 3,000 to 7,597 followers (a +160% increase)
• Her content generated 585,000+ impressions
• Prospects now arrive pre-sold after scrolling through her content

“We had to stop auto-messaging people in our outbound campaign because prospects I connected to were reaching out to me first, saying: ‘I saw your content—we need help hiring.’”

Today, Kelsey’s LinkedIn presence is a growth lever. Her feed acts as a scrollable portfolio of credibility, working 24/7 to attract, warm, and convert top-of-funnel prospects. And because Untold handles the heavy lifting, Kelsey gets to focus on running the business while her content does the talking.