How Monto built a content engine that drives pipeline while saving 10 hours a week with Untold

"Untold is an execution machine with the benefit of creativity and great writing. We know we can trust Annia to deliver exactly what we need, when we need it." – Daniel Asraf, Marketing Lead at Monto

Challenge

Monto needed a scalable way to turn their rapid growth into content.

After raising a pre-seed round, Monto was experiencing explosive growth. We first discovered them while scrolling LinkedIn and immediately cold-messaged Maya about their mission. She replied straight away, which told us everything we needed to know about Monto's execution pace.

Maya and Daniel (Head of Marketing) were eager to leverage their customer success stories to capitalize on their market-leading position. "We were scaling quickly and had incredible customer wins, but we needed to turn those into scalable proof," Daniel explains.

The team had identified content as essential for driving brand awareness across every touchpoint:

• Case studies to build credibility
• Email sequences to nurture leads
• Website copy that converted
• LinkedIn content that positioned them as thought leaders

But as a lean team without in-house content resources, crafting quality content at scale would be incredibly time-consuming, pulling focus from other growth initiatives. They needed a partner who could hit the ground running without the typical agency ramp-up period — someone who understood fintech complexity and could match their execution speed.

After just one call, Maya and Daniel knew Untold was the right fit.

Solution

We built Monto a comprehensive content engine that works across every customer touchpoint.

The ramp-up was fast. We quickly absorbed Monto's tone, product information, and technical language to hit the ground running.

• We started with case studies that showcased Monto's impact on real customers. These were stories that would work across sales conversations, the website, and social proof campaigns.
• Next, we built high-performing email sequences with specific touchpoints and segmentations tailored to different customer segments.
• Then we redesigned their entire website copy to better communicate Monto's mission in a tone that matched their energy and resonated with their audience.
• Finally, we established an ongoing pipeline of high-quality blogs and LinkedIn content that positioned them as thought leaders.

Monto went from producing 2 case studies to 12 over 12 months, fueling their content engine and expanding top-of-funnel reach. Each piece of content we create is editorially written to speak to both Monto's positioning and their customers' specific pain points.

The result? Content that doubles as marketing and sales, all in Monto's unmistakable voice.

Results

Monto's content engine now drives pipeline while freeing up their team to focus on growth. The team now ship high-affinity content that compounds as Monto scales:

• 10 hours saved per week that can now be focused on core business priorities
• 6x increase in case study production
• Heightened social proof and visibility across all customer touchpoints
• Consistent quality and shipping speed that matches their execution pace

Today, Monto has an endless supply of content assets working for them 24/7. From case studies that close deals to email sequences that nurture prospects to website copy that converts, their content engine runs on autopilot while Daniel and Maya focus on scaling the business.