How Revv became the category leader in ADAS with Untold

"What sets Untold apart is how personal their approach is. They've taken the time to truly understand our industry, customers, and each team member's perspective. They have turned that understanding into a LinkedIn strategy that's uniquely Revv - which is why it resonates so powerfully with potential investors, attracts the right talent, and helps us close key customers." – Adi Bathla, Co-founder and CEO at Revv

Challenge

We first met Adi through one of his investors when Revv was a pre-seed company. He was looking for a content partner who could move quickly and work as an embedded extension of his team.

At the time, ADAS (Advanced Driver Assistance Systems) was still a relatively unknown space and Revv was one of the early companies shaping its future. Today, Revv is growing at an incredible pace, expanding from a 20-person team at the end of 2024 to more than 70 by mid-2025.

As a technical founder building in a niche, safety-critical space, Adi had deep expertise in ADAS calibration, repair workflows, and the regulatory landscape. But he had limited bandwidth to:

• Consistently share his perspective on an evolving industry
• Build credibility with repair shops, insurance partners, and investors
• Attract top talent during a period of aggressive hiring

He needed a content engine that could scale his voice without diluting it, and do it while he focused on tripling his team and building Revv's platform.

Solution

We launched a bi-weekly content process designed to capture Adi's insights and turn them into high-performing LinkedIn posts.

Here's what the system includes:

• Bi-weekly strategy calls where we ask top-of-funnel, mid-funnel, and bottom-of-funnel questions to mine content gold
• 2 LinkedIn posts per week, written in Adi's voice and tailored to Revv's growth stage
• Direct collaboration to ensure every post feels authentic to Adi and relevant to Revv's audience
• Monthly performance reports tracking trends, insights, and actionable recommendations

"I am loving this, especially the trends / insights / action plan." – Adi Bathla

Our content strategy uses a full-funnel approach:

• Top-of-funnel: Personal stories about building Revv, like the inspiration behind the company and challenges with building the product
• Mid-funnel: Hot takes on the ADAS industry and educational content that challenges conventional wisdom (like why scan tools don't work for proper calibration)
• Bottom-of-funnel: Strategic product content around Revv's features when it aligns with broader industry conversations

This allowed Adi to build trust and credibility first, educate his audience on critical industry issues second, and position Revv as the solution third.

Results

Adi's LinkedIn is now a compounding asset for Revv's growth.

Since partnering with Untold in 2024, Adi's presence on LinkedIn has become a strategic lever for the business:

• 20% follower growth in under a year
• 5,000+ total reactions across all published content

Beyond the numbers, Adi's content is doing the heavy lifting:

• Signed Revv's biggest channel partnership because of a LinkedIn post
• His $20M funding round was pre-empted by investors who were following his LinkedIn
• His hiring content has attracted top talent during a period of rapid growth

For Revv, Adi's LinkedIn is now a strategic asset that drives partnerships, attracts capital, recruits talent, and establishes the company as the authority in ADAS calibration.